Gift vouchers & Discount codes

The average customer spends $2,500 per year on Laundry Lady services. Discount codes are a great way to get a new customer to try Laundry Lady. If they have a great experience, they may turn into a regular customer.

The Benefits of Discount Codes:

• Attracts new customers: Discounts can incentivise new customers to try out Laundry Lady services, especially if they perceive a good deal.
• Generates word-of-mouth marketing: Satisfied customers who benefit from discounts are likely to spread positive word-of-mouth, attracting more potential customers.
• Competitive advantage: Offering discounts can help differentiate us from competitors, especially if they're not providing similar deals.
• Promotes brand awareness: Discounts can increase visibility for the Laundry Lady brand as more people take advantage of the offer. Usually, there is a reciprocation, such as e-newsletter inclusions and other marketing opportunities.
• Encourages impulse purchases: Lower prices can spur impulse buys, leading customers to purchase services they may not have considered otherwise.
• Supports marketing campaigns: Discounts can be integrated into marketing campaigns to drive specific actions, such as signing up for a newsletter or following social media accounts.

What about the discount 'cost'?

Laundry Lady spends a significant amount of money on advertising/marketing, this includes the ability to use special codes (which change throughout the year and via location) and reach large audiences. We (Head Office) contribute to the cost of marketing, and this cost is absorbed in the service fee.

Who gets discounts?

Discounts are for new customers, with the goal of positive word-of-mouth, and turning them into a regular customer.

How will I know what discount codes are available?

The customer will advise you of any code they may have. We don't always communicate new codes to Laundry Ladies and Lads due to the changing/seasonal nature of these codes. They are also used for marketing purposes, so we can track trends in various areas.

Can I offer a customer a discount?

If you have any other enquiries related to gift voucher or discount codes, you can submit us a Support ticket via the Contractor Support Form.

Understanding discount codes vs gift vouchers/cards (and how they affect your commission)

As a Laundry Lady contractor, it’s important to understand the difference between discount codes and gift codes, and how each impacts your commission.

Discount Codes

What is it?

A discount code is a promotional offer that gives the customer a percentage off their booking total (e.g., 10% off your first order).

How does this affect your commission?

Your commission is calculated based on the discounted total.
That means the discount is applied to the invoice before your earnings are worked out.

Example:

• Customer books a service valued at $100
• They use a 10% discount code
• The invoice total becomes $90
• Your commission is paid on $90

Gift Vouchers/Cards

What is it?

A gift voucher/card is a pre-paid credit that a customer can apply to pay for their booking.

How does this affect your commission?

Your commission is calculated based on the full invoice total, regardless of whether the customer pays using a gift voucher/card.

Example:

• Customer books a service valued at $100
• They pay using a $50 gift card
• The invoice remains $100
• Your commission is paid on $100

Invoicing tip

You can quickly access the invoice and apply a discount code, Gift voucher/card payments.